Fresh Produce Commercial and Technical Specialist

Meet Veryan

Veryan has recently joined the Prof team as the Fresh Produce Commercial and Technical Specialist, bringing over three decades of international experience in the fresh produce industry.

Veryan has recently joined the Prof team as the Fresh Produce Commercial and Technical Specialist, bringing over three decades of international experience in the fresh produce industry. Her career is marked by senior commercial and technical leadership roles, strategic collaborations with leading retailers, and a deep commitment to food safety and quality programs.

Veryan’s journey in the fresh produce sector began with a solid educational foundation in Rural Environmental Management. Over the years, she has held pivotal roles that have shaped her expertise in both commercial and technical aspects of fresh produce. Her strategic work with retailers has been instrumental in driving food safety and quality programs, which in turn, have helped international suppliers meet stringent agricultural standards and best practices.

Throughout her career, Veryan has demonstrated an exceptional ability to understand and navigate complex supply chains. Her focus on ensuring consistent quality and security of supply has enabled clients to gain increased market share across both branded and private label fresh produce assortments. Today, she actively participates in several agriculture-focused boards, advancing food safety, prioritising sustainability measures, and improving authentication processes in line with international sourcing policies.

Veryan is deeply committed to mentoring the next generation of agricultural specialists. She actively guides individuals entering the industry, whether through farming, processing, or research, sharing her vast knowledge and passion for agricultural advancements. Her advocacy for protected cropping and the adoption of agri-tech innovations is particularly noteworthy, as these areas are crucial for improving efficiency and enhancing food safety in ready-to-eat products.

Veryan’s extensive career and contributions to the fresh produce industry make her a valuable addition to the Prof team. Her leadership, expertise, and commitment to mentoring the next generation of agricultural specialists highlight her as a prominent figure in the industry. As she continues to drive innovation and sustainability, Veryan’s impact on the agricultural sector will undoubtedly be profound and far-reaching.

  • International Agricultural Market Strategist
  • Project Leader
  • Fresh Produce Safety Expert
  • Business & Product Development
  • Senior Leadership through Agricultural Boards
  • Protected Cropping and Ag-Tech Specialist
Veryan

I envision a future where technology complements traditional farming practices to deliver affordable, safe, and nutritious food for health-conscious consumers. She believes in taking responsibility for environmental impact and innovating solutions that balance sustainability, safety, and functionality. Her vision underscores the importance of embracing technological advancements to maintain this balance and ensure long-term sustainability in food production.

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