Are you maximising the competitive advantage from Private label? Globally the increase in market share of Private label or Own brand is becoming a core focus for retailers, discounters, e- commerce and food service. Whether you are a retailer looking to increase your private label penetration, ultimately delivering amazing products that drive customer shopping habits and loyalty, or an FMCG manufacturer looking to access the efficiencies delivered through Private label manufacturing, there are significant opportunities to accelerate your growth strategy.
In today’s highly price-sensitive grocery market, Private label enables customers to save money through lower cost, high quality alternatives to many household brands. Additionally, having a trusted private label range enables grocers to drive profitability and differentiate. The best tasting bread as an example gives consumers a reason to shop within a particular chain. In this highly competitive market, the ability to supply the huge volumes demanded are determined by business capability, pace, meeting a clear brief, commercial strength and category leading product quality underpinned with clear commitments to the ESG agenda. Prof. is here to help, having led major private label strategies internationally, delivered industry leading products and worked extensively sourcing or manufacturing for private label. Ready to get started?
Yet, right now, the food industry lags behind others when it comes to ESG credentials. Only one food company made it into the top 100 of a recent Wall Street Journal survey that scored on ESG metrics. There’s a huge opportunity for all players in the industry to incorporate ESG principles into their business and start tackling the big environmental and social issues the world faces today.
Prof. is here to help you get started and go further with your sustainability initiatives. We’ll show you how to build an ESG framework relevant to your business – one that creates value for customers, communities, and shareholders, and enables you to reap a range of benefits, including customer loyalty, sales growth, operational efficiencies, and a culture of innovation.
Private label, white label or Own brand is the term given to retailer owned products generally produced by contract manufacturers.
Branded products are owned by brand owners where they have the responsibility for profitability, ESG, ingredients, nutrition, brand values etc and are sold by retailers or on line as examples. With PL products the Brand owner would be the retailer and define the standards, quality parameters etc.
Yes white label branding is the same concept as private label branding.
Retailer own products strategically sourced to help generate sales, improved profitability and differentiate amongst retailers, Private label products are generally exclusive to a particular retailer and give consumers a reason to shop there, i.e Coles Ultimate chip cookies ( only available at Coles so consumers would visit for them)
Yes it is legal to private label product in Australia.
Prof Consulting Group have access to an extensive international network of co manufactures to help brand owners or private label managers access new products or production capabilities to help you increase sales. Having lead Private label strategies for major retailers the team understand how to align consumer understanding with product solutions and differentiation. We also understand sourcing strategies, branding and contracting to help you on the journey.
In addition to our international experience and proven track record Prof Consulting Group is a member of the PLMA (Private Label Manufacturers Association) the leading global association for businesses involved in Private label manufacturing.
No we have a head office in Melbourne, Australia and are supported by strategic satellite sites enabling us to support international markets and private label development. In today’s highly competitive market a high % of Private label products are sourced internationally.
Understanding the competitive market landscape, knowing the quality bench marks of any competition, local legislation and labelling requirements and remaining focused on the consumer.
Its grown as consumers have moved towards lower cost options at the value end and grown at the premium end as more consumers are eating / preparing restaurant style meals at home ultimately helping them save money.
As retailers look to differentiate the evolution of Private label continues to be a key growth strategy, whilst significant progress has been made, compared to global benchmarks across leading retailers there is still significant opportunity ahead.
Private label is a significant influencer on imports as it delivers price competitiveness, access to authentic foods ( think premium Italian pasta as an example) and innovation thats established in international markets, increasingly we are seeing the retailers export their private label products to other retailers or food service in Asia to create value.
