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Product
Innovation

The biggest market disruptor is the consumer.

Understanding consumer needs is a direct path to brilliant product innovation. We love delving into the consumer mindset, searching for opportunities in today’s fast-paced lifestyle and time-poor behaviours, asking ‘where is the customer permitting us to change what’s on offer? Where can we innovate to meet their demands and help our clients create products of the future?’. Consumers are the reason Prof. exists. They are our business.

Prof. understands the Australian market far better than most. Our founder headed up the single largest retail brand in Australia for many years, delivering over 1,200 new products per year. We have our finger on the pulse when it comes to global food trends across all FMCG categories, including fresh and frozen foods, health foods, pet and non-food. And our insights into consumer trends and behaviour are second to none, so we can help you figure out whether your product meets their needs or how to get there.

To make sure your product reaches its potential, you will need the best possible ingredients, the best possible production solutions, and of course, the best possible distribution and retail connections. Prof. is globally connected in all the right places to take your innovative product to market, exactly how and where it should be for the best commercial outcomes.

We'll help you think differently about:

Formulating brand growth hacker and retailer strategies based on consumer needs and global market trends.

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Identifying and implementing FMCG product innovation opportunities while building a robust long-term plan.

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Connecting functional ingredients (B2B) with the specialist support required to realise growth opportunities in trending areas such as health & wellness, pre & probiotics, personalised nutrition, sugar reduction, and “free-from” products.

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Developing sustainability and brand health strategies to support long term and sustainable growth.

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Guidance through regulatory processes, labelling and customer support for both importing to and exporting from Australia.

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Working across international trade commissions to support business development.

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