Business Growth and Digital Strategy Specialist

Meet Joss

Joss has an established reputation within both the international and domestic arenas, particularly in aiding New Zealand’s food and grocery businesses in strategically targeting high-value export markets including Australia.

Joss has an established reputation within both the international and domestic arenas, particularly in aiding New Zealand’s food and grocery businesses in strategically targeting high-value export markets including Australia. Her expertise lies in enabling clients to carve out a competitive advantage in progressively demanding markets, achieved through an in-depth, on-the-ground comprehension of evolving retail strategies, customer demands, and high-growth categories.

In her most recent role, Joss helmed the global digital commerce strategy, assisting New Zealand businesses in adapting to shifting market dynamics. She recognized the essential role of an effective digital strategy in empowering businesses to leverage data, communicate effectively with their target demographics, and explore new channels to align products with consumers. Under her leadership, a global team of digital champions was formed, and she spearheaded the creation of digital tools and resources to further bolster the international growth of New Zealand exporters.

Her most significant accomplishments are intrinsically linked to the commendations she has received from business founders and leaders. They have highly appreciated her practical suggestions for immediate adoption, as well as her guidance in shaping future digital strategy decisions to accelerate their international growth trajectory. Joss’s ability to quickly earn the trust of clients and expedite conversations that yield a competitive edge is indicative of her approachable, adaptable, and engaging demeanour.

In the face of rapid global changes, we now find ourselves operating in a landscape where digital visibility is paramount. Attracting modern-day buyers online has become a primary focus, moving away from the conventional methods of tradeshows and travel. Joss’s expertise and insights are invaluable in navigating this digital shift.

  • Digital strategy and customer acquisition
  • Business advisory & consulting
  • Growth strategy and project management
  • Export and new market access
Joss

Joss aspires to empower each client by guiding them through the swiftly evolving digital environment. Our aim is to illuminate the potential for business expansion that this landscape holds and equip our clients with sophisticated tools that leverage the most advanced technology.

– Joss Honours

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