Melissa is a skilled food innovator, sustainable packaging and circular economy specialist based in New Zealand. She adeptly combines environmentally conscious best practices with inventive customer solutions, generating significant business value. As a frequent collaborator on global projects, Melissa’s comprehensive understanding of high-value international markets, their distinct requirements, and evolving customer needs greatly enhances the proficiency of the Prof team. Embracing New Zealand’s tradition of challenging conventions for competitive advantage, her determination is evident in her approach to consulting. Ensuring business growth and enhanced capability is a vital principle at Prof, which closely aligns with Melissa’s approach to client engagement and style of delivery. Under her leadership and expertise, she will drive your company towards groundbreaking, future-oriented advancements in the food and packaging industry, tailored to the needs of the contemporary market while considering emerging trends. Recognising the significance of creating valuable products that not only deliver economic value but also uphold key values, she is committed to steering your business in a direction that prioritises these ideals.
Melissa contributes her wealth of knowledge, achievements, relationship building skills, and commitment to excellence to the Prof. team. As she looks towards the future, her aims include to advance sustainability in food product innovation and development by integrating your company into this thrilling new era of food production.
A crucial component in many of her projects and areas of expertise is the growing emphasis on the circular economy and material regeneration, which involves developing strategies and systems for reducing, reusing, or recycling materials to generate value while preserving vital natural resources. Although widely acknowledged for her innovation and compliant packaging solutions that align with shifting sustainability goals within the fresh produce industry, her ability to connect these initiatives with business growth strategies, partners and wider stakeholder is key to unlocking value chains and rapidly securing client success. Her extensive network provides access to cutting-edge innovators, materials, manufacturing, or processes that respond to ever-changing client needs.
Boasting an impressive collection of industry accolades for her work, Melissa is also a celebrated international surfer—perhaps a testament to her deep-rooted passion for the environment and ocean. Her overarching objective involves improving various aspects such as business systems, products, packaging, and outcomes for enterprises, the environment, and human health. This ambition is realised through devising and executing transformative strategies for businesses that prioritise strategic thinking exploration of alternative materials and the development and promotion of circular design strategies to secure our future.
Melissa takes inspiration from the words of Jack Johnson, the poet laureate of West Coast college trustafarians, wrote this song for children on his Curious George soundtrack, “3 is the magic number” “Reduce, Reuse, Recycle”.