Meet James

James is a seasoned professional deeply embedded in the fast paced beverage market,  known for fuelling business growth and crafting successful brand strategies.

James joins the Prof Group as our Non-Alcoholic and Beverage Specialist, and we are delighted to welcome him to the team.

James is a seasoned professional deeply embedded in the fast paced beverage market,  known for fuelling business growth and crafting successful brand strategies. He has a proven track record of achieving growth targets, expanding into new markets, driving significant revenue increases and market share gains. His ability to quickly develop clear, strategic plans with specific goals, key performance indicators (KPIs), and a roadmap to achieve them is widely admired.

A passionate advocate for strong client relationships and exceptional results, James thrives in fast-paced environments. He excels at negotiating challenges and navigating the complexities of expanding into new markets. His structured product development process, including ideation, concept testing, prototyping, and product-market fit validation, ensures that products align perfectly with brand strategies and meet the needs of today’s consumers.

James’s knack for building lasting partnerships and his ability to successfully navigate complex business landscapes have been key to spearheading the successful entry into over 15 international markets. He stands ready to deliver substantial value to any organisation looking to seize new opportunities in the global hospitality market.

  • Brand and market entry strategist.
  • Product innovation, planning, development & sustainability.
  • Key stakeholder engagement.
  • Customer insights & market analyses.
  • Navigate complex business landscapes.
James G

When you work in food and beverage, you have a direct impact on people’s lives. We want to help our clients develop a clear and differentiated brand strategy

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