E-commerce professional

Meet Bill

As a Marketing and Sales leader, Bill brings over 30 years of exceptional experience to the Prof. team. His knowledge and exposure to channels, brands, categories, accounts and customer marketing management with global FMCG organisations means you want him on your side when investing in, acquiring or growing your brand’s potential. Bill has also held senior roles working with SMEs delivering business turnaround through transformational change. He is driven by a genuine interest in helping people and enjoys leveraging his capabilities and experience to help grow clients’ businesses.

As Chief Executive Officer of the PLMA (Private Label Manufacturers Association) Australia/New Zealand, part of the world’s largest trade association for Private Label suppliers, he has been instrumental in supporting the growth of both retailers’ and suppliers’ businesses. Having delivered 66% growth in the last 3 years alone, Bill has nearly tripled the membership of PLMA Aust/NZ.

Through direct engagement, he delivers solutions, strategic planning and commercial execution to clients around the globe, supporting them on market and channel development both with Branded and Private label.

Being a big believer in achieving results through teamwork, Bill thrives on working with likeminded people whose skill set, experience and work ethic matches his own. Knowing his contributions deliver substantial sustainable growth for businesses is what he is most proud of. He is approachable, collaborative and engaging.

  • Substantial experience in e-Commerce including success supporting clients in building a global business on the Amazon platform
  • Expertise in Private Label management
  • Expert in strategic planning and commercial execution
  • Market assessment and development

“The most important part of a business relationship is creating value for your client. It is exciting to work with a team of highly talented and experienced professionals to help our clients unlock real value in their businesses.”

– Bill Trainor


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