Sarah Fielder is a proven leader in food innovation and new product development, with a track record of transforming consumer insights into products that win in the marketplace. With expertise spanning chilled, ambient, bakery, and desserts across both UK and international markets, Sarah is recognised for her ability to coach teams through complex change and deliver first-to-market concepts at pace.

Her specialty lies in building and elevating high-performing, cross-functional teams, instilling operational discipline, and fostering a culture of purposeful innovation. Sarah is often brought into steady projects during times of flux—rebuilding processes, tightening governance, implementing robust project management tools, and mentoring teams to consistently raise their delivery standards. She balances creativity with commercial pragmatism, using market analytics and consumer research to de-risk decisions and build profitable NPD pipelines.

Sarah’s leadership is calm, inclusive, and direct. She is valued for her practical approach to problem-solving, bringing clarity and momentum to challenging projects, and creating environments where delivery meets expectations for time, cost, and quality. She is passionate about delivering food people genuinely want to eat, and believes the best innovation comes from collaboration, curiosity, and an unwavering focus on the consumer. Sarah is also a strong advocate for sustainability, ensuring that smarter packaging, less waste, and better recyclability are built into every project from the very start—not just for ESG, but because it makes operational and commercial sense.

We are delighted that Sarah has decided to join Prof Consulting Group Ltd, and we think she’s made a very wise decision. Her depth of expertise and her approach align perfectly with our values and vision for making a positive impact across the food industry.

Outside of work, Sarah’s curiosity and creativity find a home in food markets, tasting menus, and hosting “mini tasting nights” to experiment with new ideas. She’s also passionate about yoga, running, and creating space for relaxation and inspiration.