Prof. Consulting Group is founded on the belief that genuine, lasting transformation in FMCG comes from bringing together sharp commercial minds with a truly collaborative spirit. That’s why James is joining us — because he doesn’t just embrace tough challenges, he relishes them, and he shares our commitment to delivering outcomes that make a real difference. At Prof., James will help clients unlock fresh growth, navigate market complexity, and build teams that deliver — all while maintaining a clear focus on what matters most.

James joins Prof. Consulting Group to help clients see opportunity where others see only obstacles. With a proven track record for turning struggling businesses around, opening up new revenue channels, and finding commercially viable solutions to thorny problems, James brings the creativity and discipline needed for lasting results. Whether revitalising a team or breaking into a new market, he’s the person you want in your corner.

James is the sort of leader who heads straight for the most daunting commercial problems. In 2013, The Grocer named him one of the Top Talents in FMCG under 35, but the real measure of his impact is in the numbers: leading a team from the brink of insolvency to a $6 million profit, blending bold new growth strategies with rigorous cost control. He thrives when the way forward isn’t obvious and the stakes are high.

Competition is what drives him, whether in business or on the sports field. He loves the challenge of outmanoeuvring tough competitors, but he’s equally committed to building genuine relationships, turning sceptics into believers, and good teams into great ones. James quickly earns trust, leads with authenticity, and treats every client’s business as if it were his own.

He brings the same insistence on authenticity to ESG and packaging. For James, the only strategies worth pursuing are those that are commercially sound and truly sustainable for the long term. Box-ticking has no place in his approach, only real, enduring change.