
The regulation on deforestation free products came into force in January 2023 with the intent of ensuring that the sourcing of products such as beef, cocoa, coffee, palm oil, rubber, soya or wood and their derivatives sold or exported from the EU had been produced in a manner that had not caused deforestation or forest degradation. The implementation has been delayed for several reasons and this week the council adopted its negotiating mandate on a targeted revision on the EU regulation of de-forestation-free products (EUDR).
Under the Provision: –
An impact and burden assessment has been requested by the end of April 2026, and a final agreement on the standards is expected in the coming weeks.
Considering this announcement our Head of ESG, Sarah Blanchard looks at what this means in our latest blog
Business
However, some organisations are pausing their implementation to see what they will need to change should the EU Parliament vote to approve the Council’s mandate. I see this as taking a breath but not stopping.
With the sustainability agenda growing in importance for consumers, companies who are ready should use the data gathered through EUDR as a competitive advantage and win over their customers (consumers and B2B) who care about transparency and deforestation.
“I don’t see many companies truly understanding the impact of deforestation on their ability to secure goods in future. I’m convinced that once they see the benefit of full transparency and traceability on their sourcing capabilities, we’ll see a change in attitudes”. Increased customer loyalty and the ability to talk confidently about their supply chains to investors will put in them in a better position to sustain their business long term. This is what EUDR should aim to support.
Council proposal
The negotiating mandate wants to simplify the submission of due diligence statements to the first who places the commodity on the market and having a one-off declaration for SMEs sounds sensible.
The council also advocates for a similar traceability and reporting system to the one used by primary producers of cattle (Regulation (EU) 2016/429) and where buyers can access the national databases, lessening the burden on producers to deliver records.
The Council also wants a “simplification review” of the administrative burden by 30 April 2026.
Mercosur and EUDR
A Procurement leader told me to watch the impact of the Mercosur agreement on EUDR – the EU Council has promised to protect EU farmers and ensure that the same traceability and safety requirements are applied to Mercosur imports.
How the additional load will impact the EUDR system isn’t clear yet, but buyers will need confidence in the EUDR system to enable them to do the requisite due diligence on their suppliers in risk countries.
It’s a hugely sensitive topic especially in France, and retailers and foodservice operators are constantly pressured by consumer and farmer groups for transparency – EUDR could help them prove the origin of their products which will either reassure or disappoint customers.
What to do
Global attention on deforestation and COP
Eyes are on deforestation with COP negotiations in Brazil and the announcement of a Tropical Forest Forever Facility (a fund to support conservation and sustainable use of tropical forests). The EU Council President himself spoke about deforestation as a global challenge that needs global collaboration – so he should use the new EUDR negotiation as a moment to show leadership and do what he can to support the successful implementation of EUDR – so that it supports producers especially in countries at high risk of deforestation.
In the same spirit, where Brazil’s President Luna da Silva advocates for rich countries to support poor countries, multinationals must invest in their supply chains and support their commodity producers with a fair price and technical support. Knowing where and from whom you source is crucial to providing full traceability and transparency.
Concluding
The demand for transparency won’t go away and while EUDR might be simplified and delayed for some (hopefully not watered down), those who truly understand the implications of deforestation on their ability to source and supply goods will continue full steam with implementing the requirements.
As President Lula da Silva says “…know that maintaining the forest can yield more than destroying it”.
In other words, when the forests are healthy so are your cocoa, coffee, cattle yield as examples.
Prof Consulting Group
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