Unpicking the UK retailers Own Brand Strategy
October 10, 2025
The UK grocery market is estimated at ~£200bn for 2025 and one of the most fiercely competitive in the world. Private Label (PL) or increasingly known as Own Brand (OB) is a key asset used strategically by eachretailer to differentiate, deliver value and drive growth whilst exceeding customer expectations on quality, value and responsible sourcing.