Could OTC products be the next strategic focus for private label

Many retailers are increasingly focusing their product strategies on health, wellness, and convenience. Mark Field – the CEO of Prof. Consulting Group – outlines why adding nonprescription medicine to the product mix could offer retailers an attractive opportunity to drive consumer traffic and lift profitability.

With a global market value in excess of US$131 billion by 2022 and a healthy growth outlook of ~5% over the next three years, the over the counter (OTC) market is likely to appeal to an increasing number of investors and brand managers read more