In 2020, ProChile – the Trade Commission for Chile in Australia responsible for promoting export of local products and services – approached Prof. regarding an opportunity with an exciting spirulina grower based in Chile, Solarium Biotechnolgy. They had identified a market in Australia via an important multinational food group that required the highly nutritious spirulina ingredient for their pet food range.
Despite a successful track record of exporting to several international markets, Solarium Biotechnolgy were finding it challenging to understand the Australian import policies and demonstrate compliance. Australia presented a unique set of regulations, which required interpretation by local experts to assist Solarium Biotchnolgy with obtaining their trade permit to commence supply.
Due to longstanding, established relationships with local trade commissions and relevant government agencies, the Prof. team quickly identified key challenges that were preventing import approval, which included Solarium Biotechnolgy meeting the stringent Australian product standards and biosecurity measures.
Prof. was then able to create an engagement strategy and work closely with key stakeholders to facilitate the negotiation between the Australian Department of Agriculture, global food manufacturer Nestle SA, ProChile, and Solarium Biotechnolgy. A highly experienced team
based in the same time zone made for an efficient and streamlined process for a complex chain of communication that involved interpreting the issues, providing clear guidance back to Solarium Biotechnolgy in Chile, and reviewing critical documentation for submission.
Exceptional local expertise gave each party a high degree of confidence. It enabled Solarium Biotechnolgy to gain swift import approval to Australian, and ultimately, supply Nestle SA with the spirulina they required to develop and launch their product range in demand by Australian consumers within the growing pet food categories.
Although data suggests that Australian consumers enjoy Australian grown, made, or manufactured products, international sourcing can be essential to bring viable products to the market. Prof. is obsessed with consumerled product innovation, and we believe that connecting quality raw materials or end products from anywhere in the world, with local business, is all part of the process.
If you are an international business looking to export your product to Australia, Prof. has the proven track record and expertise to assist.
