Mark Field, CEO, Prof Consulting Group Ltd says “the move is reflective of a highly competitive market, with Saputo likely not getting the returns it needs ‘to justify the investment and pull on resource”.
“Field believes the decision makes good business sense, saying the decision likely forms part of a wider ‘re-adjustment’ for Saputo, which will now aim to reinforce its position as a market leader domestically and across North America.”
“Change can always unsettle, but the acquired brands have a high level of trust and market share so it’s logical to expect them to continue to grow and dominate the sector.”
