Case study, “Free From” production capabilities, ESG, Growth Strategy, Long Term Strategic Growth Plan, Prof. Consulting Group, Stakeholder Engagement, Strategic Plan

Global Snack Food Group

Growth Strategy & Product Development

A large-scale international snack food group engaged the Prof. Consulting Group to develop and lead short and long term strategic growth plans. We saw an opportunity for the business to become more agile and disruptive, using the latest in technology, ingredients and customer insights to drive innovation which would take their iconic products into the growing “Free From” dietary specialist category. Using our in-depth understanding of the “Free From” production capabilities we quickly developed a brief, facilitated sample sourcing through our partner network, and screened potential suppliers. Within the business, we were also able to manage key stakeholder engagement enabling a fast-tracked process to reach product sign-off by our client and brief a successful handover to their R&D team for market launch.

Outcome

  • Retail sales have exceeded expectations by over 300%
  • The new brand is already established as a market leader
  • The project has been used internally as a case study to show the business during its transformation,highlighting the benefits of agile innovation, coupled with strategic co-manufacturing as a high growth facilitator
  • Flow on effect to retailers that stock the brand providing ability to build a new “Free From” category which has resulted in incremental sales

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