A large-scale international snack food group engaged the Prof. Consulting Group to develop and lead short and long term strategic growth plans. We saw an opportunity for the business to become more agile and disruptive, using the latest in technology, ingredients and customer insights to drive innovation which would take their iconic products into the growing “Free From” dietary specialist category. Using our in-depth understanding of the “Free From” production capabilities we quickly developed a brief, facilitated sample sourcing through our partner network, and screened potential suppliers. Within the business, we were also able to manage key stakeholder engagement enabling a fast-tracked process to reach product sign-oﬀ by our client and brief a successful handover to their R&D team for market launch.