The client, a category leader in their product area, engaged Prof. Consulting Group to lead the reset of their retail relationship strategy which was impacting their success with product innovation domestically and internationally. Our team assessed the markets, the current engagement approach, capabilities, alignment to retailer strategies and provided a roadmap for growth within both markets. To support the export strategy, we delivered a further in-market review, assessing the competitive landscape. We were then able to prepare an informed export strategy with a list of recommended target retailers, product mix, and operating model options for additional profitable growth.
