Case study, Domestic & Export Strategy, export strategy, Growth Strategy, product innovation, retail relationship strategy, Strategic Plan

Domestic Retail & Export

Growth Strategy

The client, a category leader in their product area, engaged Prof. Consulting Group to lead the reset of their retail relationship strategy which was impacting their success with product innovation domestically and internationally. Our team assessed the markets, the current engagement approach, capabilities, alignment to retailer strategies and provided a roadmap for growth within both markets. To support the export strategy, we delivered a further in-market review, assessing the competitive landscape. We were then able to prepare an informed export strategy with a list of recommended target retailers, product mix, and operating model options for additional profitable growth.

Outcome

  • Retail business has been retained successfully, both domestically and internationally
  • The business has resumed growth domestically, with a healthy product innovation pipeline to create value
  • As well as retaining current business internationally, a listing was successfully achieved with a new major retailer

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