A major Australian meat processing group had an ambitious ﬁve-year growth target and enlisted our team’s help in developing a strategic plan to get there. After a deep dive into the business, we were able to set a customer-focused roadmap for their ﬁve-year plan. With Prof. Consulting Group’s expertise across red meat processing and retailing we produced a strategy to reach the growth target. This included access into adjacent categories and capability requirements to support the business plan, which was then reinforced through three-year category plans. We were able to deﬁne the role of branded vs ‘own brand’ opportunities, and develop an innovation pipeline based on global insights which reﬂected the growing importance of ESG to win in today’s market. Our executive chefs delivered product benchmarking to deliver great-tasting products, with ingredients that allowed them to be competitively priced.