A well-known international animal nutrition manufacturer engaged Prof. Consulting Group to develop a Go-to-Market strategy and customer engagement program for their “Backed by Science” nutrition program. The program was launched to deliver aﬀordable Omega-enriched poultry and eggs for health-focused consumers. We conducted the market assessment of current oﬀerings, underpinned by the growth in healthier food choices, which enabled our team to map the supplier landscape. Through our partner network, we facilitated introductions with target retailers and manufacturers which we knew would maximise the success of these new products in the market. Whilst still in the GTM stage, the scope has been expanded to utilise our expertise in Europe at the same time.