Case study, Animal Nutrition, Customer engagement program, Go to Market Strategy, Growth Strategy, Pet Food, Prof. Consulting Group, Strategic Plan

Animal Nutrition

Strategic Growth, New Market Access & Health Ingredients

A well-known international animal nutrition manufacturer engaged Prof. Consulting Group to develop a Go-to-Market strategy and customer engagement program for their “Backed by Science” nutrition program. The program was launched to deliver affordable Omega-enriched poultry and eggs for health-focused consumers. We conducted the market assessment of current offerings, underpinned by the growth in healthier food choices, which enabled our team to map the supplier landscape. Through our partner network, we facilitated introductions with target retailers and manufacturers which we knew would maximise the success of these new products in the market. Whilst still in the GTM stage, the scope has been expanded to utilise our expertise in Europe at the same time.

Outcome

  • Retail sales have exceeded expectations by over 300%
  • The new brand is already established as a market leader
  • The project has been used internally as a case study to show the business during its transformation,highlighting the benefits of agile innovation, coupled with strategic co-manufacturing as a high growth facilitator
  • Flow on effect to retailers that stock the brand providing ability to build a new “Free From” category which has resulted in incremental sales

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